Electronic Books

Total Books: 1 - 4 /4
NoIMG
Global Business Strategy : Multinational Corporations Venturing into Emerging Markets

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...

Lire la suite
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Lire la suite
Supply Chain Analysis : A Handbook on the Interaction of Information, System and Optimization

SUPPLY CHAIN ANALYSIS: A Handbook on the Interaction of Information, System, and Optimization is a carefully developed work ...

Lire la suite
Sustainability Standards and Global Governance Experiences of Emerging Economies

This book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and ...

Lire la suite
Total Books: 1 - 4 /4